That's why I love Go! Go! Sports Girls new campaign: "Athlete is the New Princess."
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It's all about #girlpower. More great comparisons coming. Follow @gogosportsgirls on social media to see them as they come out.
Go! Go! Sports Girls just launched a new monthly contest to celebrate our girls in sport. If you want to be entered to win free product, all it takes is loading a photo of your favorite girl playing her favorite sport/being active/getting dirt on her skirt. The photos already loaded on the page are A-Dorable!
|This month's giveaway includes both soccer dolls and the soccer book.|
Athlete is the new princess because 17 million girls play an organized sport every year.
Athlete is the new princess because Title IX helped create this new line of royalty.
Athlete is the new princess because we have women like Maya Moore and Serena Williams holding court. Women like Missy Franklin, Gabby Douglas, and Hope Solo showing girls how to shine.
Athlete is the new princess because dress up now includes team uniforms, cleats, and sweatbands.
Athlete is the new princess because strong is the new pretty.
Learn more about the Go! Go! Sports Girls dolls and books at www.gogosportsgirls.com.